To launch the brand new Audi A4, we've created a one-of-a-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars in the heart of Toronto’s financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track. To amplify the event to the rest of the world, users are able to upload their race on facebook and twitter. A live steam and leaderboard can be seen online, we've even made a heart warming documentary 'Painting Coconuts' to capture the lost craft of model making.